A few weeks ago, a video went viral on the internet in which a very young boy named Cheeku was seen planning to buy a Mahindra Thar for Rs 700. This video then grabbed the attention of Anand Mahindra, the chairperson of Mahindra and Mahindra Group. He reshared the video on X and mentioned that although he loves this cute boy, Cheeku won’t be able to buy a Thar for Rs 700. Recently, Anand Mahindra has once again shared another video featuring Cheeku; however, this time Cheeku was invited by Mahindra to visit their plant in Chakan, Pune.
CHEEKU goes to CHAKAN.
From a viral video to a real-life adventure…Cheeku, the young Thar enthusiast, visited our Chakan plant, bringing smiles and inspiration with him.
(And I’m… pic.twitter.com/GngnUDLd8X
— anand mahindra (@anandmahindra) February 1, 2024
The video has been shared on X by Anand Mahindra with a caption stating, “CHEEKU goes to CHAKAN. From a viral video to a real-life adventure…Cheeku, the young Thar enthusiast, visited our Chakan plant, bringing smiles and inspiration with him. Thank you @ashakharga1 and Team @mahindraauto for hosting one of our best brand ambassadors! (And I’m hoping it also prevents him now from asking his Dad to buy him a Thar for only ₹700!).
Cheeku’s experience of Mahindra Plant
In the short 2.4-minute-long video, the young boy Cheeku was seen reaching the gates of Mahindra’s manufacturing plant at Chakan in Pune, Maharashtra. The cute little boy at the main gate asks his father to give him the Rs 700 and then says that even if he can’t buy the Thar for this money, they can at least see it. Following this, he then enters the plant in Mahindra Thar and is welcomed at the entrance by a staff member of the Mahindra plant. He is then given a bouquet, and after posing for pictures, he enters the factory and wears a helmet. During this, he very cutely mentions that he is having an itch on his head because of the helmet.
Next up, Cheeku is shown around the assembly line of the Mahindra XUV700, where he learns how the cars are assembled. During this, he wanders around and comes near the tire rack, and after trying to move one tire, he says, “Oh, that’s heavy.” Following this, he can be seen getting shocked seeing the size of a fan over the assembly line, and he also tries to open a door of a finished XUV700. He states that he knew that it would be closed as they will be making the keys now. Finally, he sits inside an XUV700 and asks Alexa to open the sunroof. He concludes his visit to the Mahindra plant by planting a small tree.
Anand Mahindra has won hearts
With this unique and heartwarming video and gesture, Anand Mahindra, along with the entire Mahindra Automotive brand, has gained a lot of praises. A number of netizens have commented that this gesture was really good and Cheeku will appreciate this in the future when he grows up. This is not the first time that Anand Mahindra has shown his generosity. Over the last few years, the Mahindra chairman has gifted several athletes who have performed exceptionally on international stages with numerous Mahindra.